The Refinery Blog

Whether you're a developer, owner, or property manager, this guide breaks down the essential elements to create a multifamily lease-up marketing plan that delivers results before your team even has keys.

In the multifamily housing industry, online reviews are a powerful tool that influences both resident decisions and search engine rankings.

ILS platforms like Zillow and Apartments.com play a pivotal role in connecting your property with qualified leads.

Meta and streaming service ads are two powerful ways to reach a new audience for your apartment community.

Develop a strong ad strategy with Google Ads or Internet Listing Sites, such as apartments.com.

A strong presence on social media is an important component in your apartment leasing strategy.

Embrace the future of multifamily living, where AI is your partner in creating a more comfortable and efficient living environment.

Learn how property managers can use social media to foster community, boost engagement, and strengthen resident retention.

Discover what marketing funnels are, why they matter, and how they drive sales for ecommerce and multifamily properties.

Creating buyer personas for your brand will forge stronger connections with your customers, leading to brand growth and loyal customers.

Organizing seasonal events is an effective marketing strategy that can set your apartment community apart.

Tenants seek a community to belong to. This is why brand evangelism is essential for apartment properties and property management companies.

Potential renters utilize search engines so include local SEO in your marketing strategy to boost visibility and drive leads.

In multifamily marketing, print materials continue to play a vital role in creating lasting impressions and driving engagement.

A strong online presence is crucial for apartment communities. One of the key strategies to enhance visibility and attract potential tenants

In today’s highly competitive housing environment, monitoring and managing your multifamily property’s digital reputation is not just a good

Hosting holiday events at your multifamily community can help create a sense of belonging and festive spirit among residents.

Explore our top 10 list of event ideas to get your residents involved at Thanksgiving.

Five great back-to-school event ideas that can help create a sense of community and attract new residents to your apartment property.