Brand Refresh & Website Design: Prestwick Companies
Visceral Ore partnered with Prestwick Companies to refresh their corporate brand and digital presence that highlights their portfolio and the trusted experience they deliver to communities and investors.
The Challenge
Despite Prestwick’s strong industry standing and impressive portfolio, their existing brand and website didn’t fully capture their identity or communicate the sophistication and trust they bring to every project. During a time of rapid growth, they needed a cohesive brand system and digital experience that would present a unified corporate identity, reflect their commitment to quality & community, appeal to all stakeholders, and showcase their portfolio.
Objectives
Visceral Ore led a full-scale brand refresh and website redesign, aligning every element with Prestwick’s values and reputation for excellence.
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What We Built
Brand Identity & Messaging
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Refined their logo for a cleaner look
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Established a defined color palette and typography system for consistency
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Crafted a mission statement, vision statement, and core values rooted in integrity and impact
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Defined their brand archetype as a blend of Caregiver and Ruler—reflecting their balance of compassion and leadership
Sales Enablement Tools
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Developed a corporate sales deck to support Prestwick’s business development efforts
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Designed complementary print collateral and leave-behinds for in-person meetings
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Ensured all materials aligned visually and tonally with the refreshed brand identity
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Focused on clarity, trust, and lasting impact—helping Prestwick make a strong impression with every presentation
Website Design & Development
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Designed and built a new website to elevate their digital presence
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Focused on highlighting Prestwick's portfolio, team, and expertise
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Created content that speaks directly to municipalities, investors, and partners
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Integrated a clean, intuitive user experience, emphasizing credibility and transparency
In Their Words...
"We have more eyes on our site and content, and are using the site to be able to sell content marketing, banner ads, carousel ads, as well as other ad options for clients. We continue to work with Visceral Ore for our ongoing marketing needs."
- Owner, North Atlanta FitLife
Results
Prestwick’s refreshed brand and marketing materials now reflect the strength of their work and the character of their team. From their website to their printed collateral, every touchpoint communicates confidence, clarity, and care—helping stakeholders instantly understand what makes “The Prestwick Way” unique.
