The Refinery Blog

What is a marketing campaign? Learn how ad campaigns, lead-gen funnels, and local marketing campaigns work together to build awareness, generate leads, and drive results.

KPIs are metrics that prove your marketing is tied to real business outcomes. They are the vital signs of your brand’s health.

Your brand guide is 3 layers: Foundation, Expression, and Operations. Read our latest blog to discover why you need a brand guide and how to create one.