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The Refinery Blog
Defining KPIs: Know What's Working
KPIs are metrics that prove your marketing is tied to real business outcomes. They are the vital signs of your brand’s health.
Oct 9
Brand Guides: The Blueprint Your Company Needs
Your brand guide is 3 layers: Foundation, Expression, and Operations. Read our latest blog to discover why you need a brand guide and how to create one.
Sep 18
Calls to Action: What, Why, and 40 Click-Driving Examples
A strong call to action is the difference between having nice looking landing page and one that converts clicks.
Sep 5
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