Website, Designs, & Email Marketing: North Atlanta FitLife
We redesigned North Atlanta FitLife’s website to unlock more ad inventory, built a sales-ready media kit, implemented Google Analytics and Google Search Console for full-funnel tracking, and now run monthly email marketing.
Regional Magazine combines Digital Media
The Challenge
North Atlanta FitLife was evolving from a regional magazine model into a digital‑first media brand. The existing website under‑represented the value of their audience and didn’t make it easy for advertisers to understand placement options—or for the FitLife team to quantify impact. Email performance needed consistency, and stakeholders needed clean reporting on what content and channels were working.
Objectives
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Expand revenue opportunities by increasing and clearly presenting ad inventory across the website.
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Professionalize sales enablement with a media kit that spells out placements, specs, and audience value.
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Lift audience engagement through consistent, branded monthly email marketing.
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Establish reliable analytics via Google Analytics and Google Search Console to track growth and guide decisions.
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What We Built
A revenue‑ready website
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Ad‑forward architecture: Page layouts engineered to accommodate multiple formats (e.g., hero sponsorships, in‑content units, sidebar display, newsletter promos) without compromising UX.
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Editorial templates: Flexible content modules to highlight articles, guides, and community updates.
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Advertiser visibility: Clear calls‑to‑action for sponsorship inquiries and placement spotlights so partners can see exactly where and how they can participate.
A sales‑ready media kit
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Inventory & specs: Defined placements, recommended sizes, and file requirements.
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Audience snapshot: Who the magazine reaches and why it matters to advertisers.
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Packages & add‑ons: Tiered options that make it easy for partners to start small or scale up.
Consistent email marketing
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Monthly cadence: Ongoing newsletter execution and testing focused on relevance and clarity.
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List health & content strategy: Structured content blocks to drive both readership and site traffic.
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Performance management: Subject line and layout refinements to maintain strong engagement.
Analytics Foundations
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Google Analytics (GA) connected to measure traffic, behavior, and conversions.
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Google Search Console (GSC) linked to monitor indexing, search performance, and content opportunities.
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Reporting ready: Clean baselines so growth can be attributed to channels and campaigns.
Results
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Email engagement: ~40% average open rate and ~3% CTR since Visceral Ore took over monthly email execution.
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Sales enablement: A new media kit that clearly communicates value and options to sponsors.
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Monetization‑ready site: Ad placements are built into the fabric of the redesign, creating more inventory without sacrificing user experience.
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Decision‑grade analytics: GA and GSC now provide trusted, centralized reporting for content, search, and campaign performance.
In Their Words...
"We have more eyes on our site and content, and are using the site to be able to sell content marketing, banner ads, carousel ads, as well as other ad options for clients. We continue to work with Visceral Ore for our ongoing marketing needs."
- Owner, North Atlanta FitLife
