.png){kind=logo}
Branding: Shells SGI
Family owned & operated vacation rental needed branding to stand out in a crowded rental market.
New personality for this fun vacation rental
The Project
Branding Discovery & Identity
Michelle and her family of property investors needed to boost their bookings by giving their property a bright, unique identity that would stand out against the other vacation rental homes in the area.
The Visceral Ore team worked with Michelle to develop a logo for the property and an identity that can be utilized for their website, thank you cards, feedback cards, rental agreement documents, and more.
Results
We produced a brand identity and logo design that emphasized a fun atmosphere, that speaks to both the clients values and the values of their target audience. We used the beach, ocean, and current interior design aesthetic to align our design with the surroundings. The result was a fresh, vibrant design our client was proud of.
In Their Words...
"Working with Visceral Ore has been a delight. They’ve been prompt, patient, and incredibly helpful throughout the entire process. We’re also excited to refresh our website in 2025 using the brand guide. It has made it easy for us to develop templates for important materials like our checkout list, house information, policies, and more."
